Radio-Television-Cable Management

FROM THE PUBLISHER

From the Author

Co-author's Summary of Contents and Intended Readership The book describes and evaluates major areas of broadcast and cable operations at local stations and national networks. Theories and principles of management are applied to broadcast-cable media. Chapters profile top and middle management positions, managing media personnel, researching media audiences, planning strategies for local and syndicated and network programming. It outlines the key roles of sales and marketing as well as financial management, and adds chapters on managers' responsibilities in law/regulation and technology (engineering). Seven dozen tables, hundeds of end-of-chapter notes, and an index provide historical and contemporary data for media professionals and advanced college students of electronic media. Topics are made concrete throughout by quotations, cases, and factual data drawn from trade publications; those segments are highlighted by layout format. (A much earlier award-winning second edition was widely used by major broadcast companies and in college courses at over 100 universities.)