The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity FROM OUR EDITORS
The Barnes & Noble Review
Softwareᄑs everywhere: in your PC, your car, your camera, your alarm clock. Why is so much of it so darned infuriating? Because the inmates, a.k.a. programmers, are running the asylum, says Alan Cooper. He thinks itᄑs about time we became far more sophisticated, far more conscious about designing our software -- not just coding and shipping it.
The first edition of Cooperᄑs The Inmates Are Running the Asylum became an instant classic. Itᄑs helped drive significant improvements in software usability -- among the fraction of business and technical leaders whoᄑve taken it to heart. Now the bookᄑs returned, with a thoughtful new preface. If you missed it the first time, donᄑt miss it this time: Its message is more urgent and compelling than ever. Bill Camarda
Bill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2003 and Upgrading & Fixing Networks for Dummies, Second Edition.
FROM THE PUBLISHER
Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.
The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum!In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.