How to Write a Winning Business Plan
- Book Review,
by Joseph R. Mancuso
Book Description
A CLEAR, STEP-BY-STEP SYSTEM FOR WRITING A BUSINESS PLAN THAT WILL ATTRACT THE FINANCING YOU NEED Joseph R. Mancuso offers key guidelines and valuable tips on how to gear your business plan to the people who control the cash. Featuring the original business plans from three highly successful businesses, plans that raised millions in upfront financing, How to Write a Winning Business Plan also reveals: * What financiers look for in a plan * Nine questions that every plan must answer * How to prospect for financial sources * How to romance the money men * How to locate hidden sources of capital * How to handle objections * How to gain a commitment * And much more Complete with handy checklists and key financial forms, this book is your launch pad for a thriving business venture.
About the Author
Dr. Joseph R. Mancuso is the founder and director of The Center for Entrepreneurial Management, Inc. (CEM), the world's largest nonprofit membership association of small-company presidents. He is also the founder of The Chief Executive Officers Clubs (CEO), an organization of CEOs who run businesses with sales between $1 million and $50 million annually. As a "compulsive entrepreneur," he has launched seven businesses, and he serves as a board member and advisor for a score of entrepreneurial ventures. Dr. Mancuso holds a bachelor of science degree in electrical engineering from Worcester Polytechnic Institute and an MBA from the Harvard Business School, and he earned a doctorate in education from Boston University. He is the author of fifteen books, including Fun and Guts; The Entrepreneur's Philosophy; his classic best seller, How to Start, Finance, and Manage Your Own Small Business, now in its second edition; and his current best seller, How to Prepare and Present a Business Plan. Articles by Dr. Mancuso have been published in such diverse magazines as Playboy, The Harvard Business Review, and The Journal of Small Business. Dr. Mancuso is a popular luncheon speaker and has appeared on numerous TV and radio programs. As a lecturer, he has delivered major seminars in thirteen foreign countries as well as in more than one hundred U.S. cities.
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