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E-Commerce Basics

AUTHOR: Bruce J. McLaren
ISBN: 0619059427
SHORT DESCRIPTION: This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing,...

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Editorial Review

E-Commerce Basics
- Book Review, by Bruce J. McLaren

Book Description
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Book Info
Presents a self-paced tutorial with an abundance of step-by-step activities to provide an understanding of e-commerce. Allows you to apply the skills you've learned. Softcover.

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Book Review

E-Commerce Basics
- Book Reviews, by Bruce J. McLaren

E-Commerce Basics

FROM THE PUBLISHER

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

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