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Global Marketing Strategies

AUTHOR: Jean-Pierre Jeannet, H. David Hennessey
ISBN: 0618159509
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	Global Marketing

Editorial Review

Global Marketing Strategies
- Book Review, by Jean-Pierre Jeannet, H. David Hennessey

Book Description

Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout—plus information on emerging markets, e-business, and new technologies. A separate casebook is updated annually.

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Book Review

Global Marketing Strategies
- Book Reviews, by Jean-Pierre Jeannet, H. David Hennessey

Global Marketing Strategies with 2003 Annual: Student Text with Casebook

FROM THE PUBLISHER

Best known for its broad perspective and practical approach, this text appeals to undergraduate and graduate students. By using examples from Europe, Asia, and the Americas, the authors stress the importance of strategic thinking on a world-wide scale. Global Marketing Strategies includes updated examples and references throughout plus information on emerging markets, e-business, and new technologies.

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