Marketing in a Global Economy

Book Description
Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.


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Marketing in a Global Economy is a text-workbook that is ideal for learning international marketing. It helps to extend traditional marketing topics to a global dimension, to introduce readers to basic international marketing concepts, and to teach them the skills (via real-world applications) necessary to become successful in a global economy.


Buy from Barnes & Noble     Compare Prices