Media/Impact : An Introduction to Mass Media (with InfoTrac and CD-ROM)

Book Description
Consistently praised for its engaging writing style, currency, and visual appeal, this revised text introduces students to the basic mass media channels, such as newspapers, magazines, electronic media and the Internet. It includes a focused examination of the history, ethics, cultural and social implications, regulation and technology that surrounds and controls the media. The new edition will engage and excite students even more with the addition of an interactive CD-ROM. Biagi fully immerses students within the media as they learn about the media.

Book Info
(Thomson Learning) Contents include how the new communications network will function, five challenges for the new network, making newspapers profitable, reaching new readers, creating a mass market, and more. Previous edition not cited. Softcover. DLC: Mass media.

About the Author
Shirley Biagi is a Professor in the Department of Communication Studies at California State University, Sacramento. She ALSO currently works as an Internet and publications consultant to the California Chamber of Commerce. From 1998 to 2000, she was Editor of American Journalism, the national media history quarterly published by the American Journalism Historians Association. She has served as guest faculty for the Center for Digital Government, the Poynter Institute, the American Press Institute, the National Writers Workshop and the Hearst Fellowship Program at the Houston Chronicle. She also was one of eight project interviewers for the award-winning Washington (D.C.) Press Club Foundation's Women in Journalism Oral History Project, sponsored by the National Press Club. Biagi's international experience includes currently serving on the board of the Arab-United States Association of Communication Educators (AUSACE) and guest lectureships at Al Ahram Press Institute in Cairo, Egypt, and Queensland University in Brisbane, Australia.


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Taking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento. Annotation ©2004 Book News, Inc., Portland, OR


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