Mass Media Research: An Introduction FROM THE PUBLISHER
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.
SYNOPSIS
Beginning with an overview of mass media research and research procedures, this textbook offers practical guidelines on the research process, research approaches, data analysis, and applications. Chapters cover ethics, sampling, qualitative research methods, content analysis, surveys, longitudinal research, experiments, statistics, hypothesis testing, and applications in various media. Wimmer is a research consultant. Dominick teaches journalism and mass communication at the University of Georgia. Annotation c. Book News, Inc., Portland, OR
FROM THE CRITICS
Booknews
Beginning with an overview of mass media research and research procedures, this textbook offers practical guidelines on the research process, research approaches, data analysis, and applications. Chapters cover ethics, sampling, qualitative research methods, content analysis, surveys, longitudinal research, experiments, statistics, hypothesis testing, and applications in various media. Wimmer is a research consultant. Dominick teaches journalism and mass communication at the University of Georgia. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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