Visual Communication : Images with Messages (with InfoTrac)

Book Description
This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.

Book Info
Explores the many ways that visual information is consumed in today's media-rich society and presents the latest scientific and medical information about light, the eye, and the brain. Explains how to analyze and produce effective visual images in many different media. Softcover. DLC: Visual communication.


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This is the only text to offer substantial coverage of issues specific to all forms of visual communication. It helps students analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the very visible role they play in our lives.


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