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Strategic Decision Making

AUTHOR: Craig W. Kirkwood
ISBN: 0534516920
SHORT DESCRIPTION: To help you understand how to analyze decisions with multiple objectives while using spreadsheets, the author introduces concepts through clear explanations and Microsoft Excel instructions. Examples and exercises focus on such strategic...

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Editorial Review

Strategic Decision Making
- Book Review, by Craig W. Kirkwood

Book Description
Intended for courses in multiobjective decision analysis or as a supplement to a first course in decision analysis, this text emphasizes practical applications and problem solving. Students learn how to use spreadsheets and other analytical tools in considering such important tradeoffs as cost versus quality and market share versus short-term return on investment.

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Book Review

Strategic Decision Making
- Book Reviews, by Craig W. Kirkwood

Strategic Decision Making

FROM THE PUBLISHER

Intended for courses in multiobjective decision analysis or as a supplement to a first course in decision analysis, this text emphasizes practical applications and problem solving.Students learn how to use spreadsheets and other analytical tools in considering such important tradeoffs as cost versus quality and market share versus short-term return on investment.

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