Business Research for Decision Making (with InfoTrac and CD-ROM) (Duxbury Applied)

Book Description
Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. Reflecting the ever-increasing changes in the tools and technology available today, the book includes recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). Overall, students and managers learn the fundamentals of conducting research and making good decisions based on the results. This new edition is available packaged with the SPSS Student Version Software.

Book Info
Provides current and future managers with a contemporary view of basic concepts, techniques and uses of research in today's business environment. Includes actual research examples to illustrate techniques of how to plan, collect, organize and assimilate information to make informed decisions. DLC: Industrial management--Research.

About the Author
Duane L. Davis is Professor of Marketing at the University of Central Florida.


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Progressing logically through the activities that are undertaken during the business research process, this textbook explains how managers identify a problem and develop a proposal, introduces the fundamentals of measurement and sampling design, and describes the primary data collection and analysis procedures used by researchers. The sixth edition adds a chapter on scientific inquiry and seven research cases. The CD-ROM contains data sets from cases and examples in the book. Annotation ©2004 Book News, Inc., Portland, OR


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