Practical Management Science: Spreadsheet Modeling and Applications
- Book Review,
by Wayne L. L. Winston
From Book News, Inc.
This textbook provides a spreadsheet-based, example-driven approach to management science that integrates modeling with finance, marketing and operations management. The second edition adds an introductory chapter on the basics of Excel modeling. The CD-ROM contains Premium Solver, SolverTable, and the DecisionTools Suite.Book News, Inc.®, Portland, OR
Book Description
In the Second Edition of their popular text, Wayne Winston and Chris Albright continue to build on their highly successful approach of teaching by example while using spreadsheets to model a wide variety of business problems. The authors show the relevance of topics through numerous examples of real-world implementation of management science. The ideal solution for people who want to teach by example and who want to solve real problems with spreadsheets and professional spreadsheet add-ins, this text is always interesting, in part due to the useful cases added to this edition.
Book Info
(Thomson Learning) Contents include linear programming models, network models, linear optimization models with integer variables, nonlinear optimization models, inventory models, queueing models, regression analysis, and more. Previous edition: c1997. DLC: Management science--Computer simulation.
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