Money in Your Mailbox: How to Start and Operate a Successful Mail-Order Business

Book Description
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.


The publisher, John Wiley & Sons
A treasure trove of guidance, ideas, resources and information that will lead to new horizons of money-making profits and success. Coverage includes ways to beat the competition, product-service suggestions, the latest direct mail ideas along with specific ways to upgrade direct mail profits, advice on mailing lists, opportunities in Europe with the EEC, successful techniques to emulate, helpful hints on writing ad copy, ways to save money in advertising and how to choose the right product to sell by mail.


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Wouldn't it be wonderful to find money in your mailbox day after day? If that sounds good to you, it's time you looked into the $200 billion mail-order industry. You can be your own boss, live anywhere you'd like, and even operate the business on the side while holding down a regular job. Best of all, you can start a very profitable mail-order business with just a small amount of capital. Totally revised and updated for the '90s, this Second Edition reveals everything you'll need to know to start and operate your own profitable mail-order business. You'll find out how to choose a product or service that people will want to buy. You'll learn twenty ways to outsmart your competition. You'll find out how to become your own "in-house advertising agency" and save a fortune on advertising costs. You'll get helpful hints on writing persuasive direct mail ad copy and tips on the best places to run your ada. You'll find out how to prepare sales literature, how to design an effective direct mail package, how to create a minicatalog, how to buy the right mailing lists, how to solicit and convert customer inquiries, how to fill orders most efficiently and much more. Featuring 40 percent new material, Money in Your Mailbox, Second Edition offers coverage of global marketing with vital information on mail-order products, services, and businesses in demand overseas. You'll learn how to determine if your product or service would do well in Japan and Europe. And you'll find new information on mail-order as a part-time business as well as new developments in data-base marketing. Drawn from L. Perry Wilbur's own profitable experience in the mail-order business, this valuable guide is also packed with the success stories of people who have excelled in this lucrative industry. You'll get practical advice on everything you need to know to become another mail-order success story.


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