How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune

Book Description
Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.


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You don't need the budget of a Fortune 500 corporation, and you don't have to go to Madison Avenue to create dynamic, winning marketing communications. How to Promote, Publicize, and Advertise Your Growing Business: Getting the Word Out without Spending a Fortune gives you the full range of professional techniques and cost-effective methods to attract, interest, and motivate your customers. How to Promote, Publicize, and Advertise Your Growing Business tells you: When an outside agency makes sense--and when it's a waste of money; How to write a press release that won't end up in the wastebasket; Ways to get pinpoint accuracy in your mailing lists; What to do to be the talk of your next tradeshow; How to take control of your budget and keep your money from slipping away; ...and much more! Packed with checklists, worksheets, and troubleshooting tips, How to Promote, Publicize, and Advertise Your Growing Business is a complete one-volume course in powerful, effective marketing communications techniques.


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