Book Description
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.
The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.
Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
Book Info
Offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. DLC: New products - U.S. - Management.
The publisher, John Wiley & Sons
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.
From the Back Cover
"This handbook encapsulates the newest thinking on innovation, portfolio management, and optimal time-to-market. Nothing has been left out!" --Laurie A. Tucker, Senior Vice President, Global Marketing, FedEx "The PDMA Handbook is the most comprehensive compilation of product development knowledge written for today’s product development leaders." --Steven Eppinger, Massachusetts Institute of Technology Sloan School of Management "This Handbook provides a wonderful guide to tools, techniques, and concepts that have proven effective in a wide range of companies and industries. It is practical, current, and very readable." --Steven C. Wheelwright, Senior Associate Dean and Baker Foundation Professor, Harvard Business School The completely revised and updated "bible"of new product development The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what managers need to know for effective new product development today. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process--from idea generation to launch to the end of the life cycle. This Second Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
About the Author
KENNETH B. KAHN, PhD, is Associate Professor of Marketing in the Department of Marketing, Logistics, and Transportation at the University of Tennessee. GEORGE CASTELLION is President of SSC Associates, a custom marketing research consultancy. ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois, Urbana—Champaign who teaches, researches, and consults in new product development.
Home
