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Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want

AUTHOR: Jay Conrad Levinson
ISBN: 0471330213

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Negotiating
         Editorial Review

Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want
- Book Review,
by Jay Conrad Levinson


Book Description
"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul.

"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.

"The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle.

GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.


Back Cover Copy
"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." —Mark Victor Hansen, coauthor, Chicken Soup for the Soul.

"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." —Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com.

"The 'Guerrilla' approach to business and life has become a classic. I've learned from the entire series . . . but this one is the best! 'Negotiating' gives you the specifics for gaining a fair advantage. I love it."—Jim Cathcart, author, The Acorn Principle.

GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.


About the Author
JAY CONRAD LEVINSON is the author of the bestselling Guerrilla Marketing Series.

MARK S. A. SMITH, an internationally acclaimed speaker and writer on business, has over 300 articles published and is past president of the Colorado Speakers Association.

ORVEL RAY WILSON, CSP, is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients large and small.


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         Book Review

Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want
- Book Reviews,
by Jay Conrad Levinson

Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want

FROM THE PUBLISHER

The ultimate insider's guide to getting the most out of any negotiation

Guerrilla Negotiating will provide salespeople, sales managers, marketing managers, and small business owners with insider secrets on how to successfully sell at prices higher than the competition. Written specifically for businesses who must maintain their margins in the face of lower-priced competitors, this is the first book of its kind to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of negotiation. Readers will learn how guerrilla negotiating differs from a typical negotiation, the five reasons why certain skills can kill a negotiation, the 10 most common mistakes one can make, 100 negotiating weapons, 20 things one can ask for in a negotiation, and much more. * Features case studies and real-life examples


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