The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
- Book Review,
by Judy Allen
Ryerson University, Event Management Certificate Program, Duff Shaw CMP CITE
Finally a text book that is fun to read and interesting is not an oxymoron! A must read and reference.
Susan Fenner Ph.D, Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)(Back of Book Endorsement)
"Written for anyone who has to prepare dynamite meetings and special events...a must-have desktop reference."
Leslie McNabb, Senior Manager, Event Planning, Scotia Capital (Back of Book Endorsement)
"This book has it all! It's the key that unlocks the mystery behind event planning."
Review
"The Business of Event Planning is a must-read for those in the event planning business. Strategic in through and design and user-friendly in presentation, it literally tells you the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it's the 'how-to' that's a 'must-do' for the meetings, incentive, and event planning industry." — Peggy Whitman, President, Society of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards "As more and more administrative professionals are assigned meeting planning responsibilities, there needs to be an easy-to-understand, fool-proof, quick read by someone who has been there and done it successfully. Written for anyone who has to prepare dynamite meetings and special events, The Business of Event Planning is your Bible and a must-have desktop reference. Thank, Judy Allen! You saved the day!" — Susan Fenner Ph.D., Manager, Education and Professional Development, International Association of Administration Professionals (IAAP) "Guidance for new planners, reminders for experienced ones, and useful tips for everyone. This book has it all! It's the key that unlocks the mystery behind event planning, and should be mandatory reading for planners everywhere." — Leslie McNabb, Senior Manager Event Planning, Scotia Capital PRAISE FOR JUDY ALLEN'S FIRST BOOK Event Planning "Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide." — Meeting Professional Magazine "A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands." — Success Magazine "Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance." — Sales Promotion Magazine "A guide to well planned events. Event Planning is a must for any PR maven." — Marketing Magazine
Charity Village Newsweek, September 16, 2002
A thorough, well designed, and easy to read book ... a valuable resource for anyone who works in special events.
Peggy Whitman, President, Society of Incentive & Travel Executives SITE
It's the how-to that's a must-do for the meetings, incentive, and event planning industry!
Meetings and Incentive Travel Magazine, October 2002, Janet White Bardwell, Associate Editor
Allen’s latest offering zeros in on issues involved executing special events. Check out the useful and educational sample proposals.
Special Events Magazine, November 2002, Lisa Hurley, Editor
More than 300 pages of practical advice for foolproof planning -- peppered with boldface tips for troubleshooting potential problems.
Successful Meetings Magazine, November 2002
Make sure this guide finds a spot on your bookshelf. It's not an exaggeration to say it covers every aspect.
Marketing Magazine, February 2003
This book covers everything from strategic objectives to the signing of contracts ... there is little that Allen has overlooked.
Book Description
Practical tools and expert advice for professional event planners
Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
Book Info
This guide goes behind the scenes to explain every aspect of organizing and strategic planning for events. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
From the Author
Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chances. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan and be prepared for the unexpected. The Business of Event Planning helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events. Its comprehensive coverage includes: The strategic thinking behind event design How to prepare winning proposals, and how to understand them if you’re the client. How to determine management fees and negotiate contracts The safety issues that every planner needs to take into consideration Designing events in multicultural settings New technology that makes operations more efficient Practical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists A detailed case study that runs throughout the book – one company that is organizing two very different events
From the Inside Flap
Event planning is like performing a high-wire act without a safety net. Once your event starts, there are no second chance. It is all done in one take, and there are no dress rehearsals. You cannot predict how your guests and suppliers will interact and react when you bring them together, but you can organize, plan, and be prepared for the unexpected. The Business of Event Planning covers all the behind-the-scenes aspects of special events, whether it's an event for thousands or a handful of guests. Before any thought is given to the timing or location of the event, before the menus are selected and the decor designed, there are strategic objectives to be determined, proposals to be written, fees and contracts to be negotiated, and saftey issues to be considered. The Business of Event Planning helps event planners and their clients produce outstanding events that meet and exceed both client and guest expectations, by going beyond the details of the event itself. This book explains every aspect of the business and the strategy behind successful events. Its comprehensive coverage includes: How to prepare winning proposals, and how to understand them if you're the client. How to determine management fees and negotiate contracts. The safety issues that every event planner needs to take into consideration. Designing events in multicultural settings. New technology that makes operations more efficient (such as online registration and response management, database project management tools, videoconferencing and virtual meetings, and more). Practical tools such as sample letters of agreement, sample layouts for client proposals, forms, tips, and checklists. A detailed case study that runs throughout the book— one company that is organizing two very different events. Features a companion website with forms from the book, as well as additional material. Visit www.wiley.ca/go/event_planning. The Business of Event Planning provides indispensable tools and strategies for anyone who has to plan an event: Professional event and meeting planners— seasoned veterans or beginners Clients who are dealing with planners, suppliers, and consultants Public relations and communications companies Marketing and corporate communications professionals Fundraisers and not-for-profit organizations Professionals and students in the hospitality and entertainment industries.
About the Author
Judy Allen is highly regarded as an expert in the field of event planning. She is founder and President of Judy Allen Productions, a full-service event planning production company that specializes in consulting on strategic event design, as well as in designing, producing, and orchestrating special events worlwide. Judy has created special events in over thirty countries for up to 2,000 guests at a time. She has designed and produced memorable events such as Michael Eisner's theatrical premiere for Disney's Beauty and the Beast, and coordinated Norman Jewison's 25th anniversary celebration for Fiddler on the Roof. The events she has done range from very exclusive VIP events to multimillion-dollar, multimedia extravaganzas such as new car product launches. Judy has been involved not only in event design, but also in multimedia stage production and show flow. Judy is the author of Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events (John Wiley & Sons, 2000). She has written a series of weekly columns on event planning for the New York Post Page Six.com, and is a frequent contributor to industry publications such as Meetings and Incentives Magazine. Judy Allen can be reached at judyallen@on.aibn.com.
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