Why Men Marry Some Women and Not Others: The Fascinating Research That Can Land You the Husband of Your Dreams FROM THE PUBLISHER
You're about to find not guesswork, not gossip, not theories, but hard facts based on the same kind of scientific research that pollsters use to predict consumer behavior with pinpoint accuracy. You'll learn exactly how thousands of women got their man -- and what you're doing wrong if you've tried and failed. John T. Molloy's staff polled over 2,500 women and their fiances -- and over 1,000 single people -- who honestly answered a host of detailed, often intimate questions about their lives. As the author gathered more valuable insights from focus groups and analyzed the data, certain patterns emerged -- and resulted in the successful strategies found in this book. The information was so powerful that half the single female researchers connected with the project got married within three years! Is this information you can trust? You bet! John Molloy became famous by using market research to uncover how dress influences career success. The women he helped asked him to apply the same techniques to getting married. The result is the life-changing information you now hold in your hands.
FROM THE CRITICS
Library Journal
Molloy, author of the best-selling "Dress for Success" series, applies his statistical skills to the subject of finding a husband. He conducted focus groups, interviewed people coming out of marriage-license bureaus, and then crunched the numbers to extract information on first impressions, the stages of a relationship, marriage after 40, widowed and divorced men, and meeting online. Much of what he has to report is almost intuitive-e.g., doctors and lawyers usually don't think about getting hitched before 28. To boot, Molloy does not explicitly state how many focus groups and people he worked with and from whence he draws his conclusions, and he provides no charts or other bibliographic information about how his study was conducted. He does relate that he varied interviewers when he got what he perceived as skewed results. And he freely admits that there are always exceptions to the rule. Despite its faults, this is an interesting piece of pop science (with a grain or two of advice) that patrons will request owing to the author's reputation and the national publicity campaign planned. Recommended for large public libraries.-Margaret Cardwell, Christian Brothers Univ. Lib., Memphis Copyright 2003 Reed Business Information.