Flying off Course FROM THE PUBLISHER
The underlying crisis facing the airline industry has been apparent since early 2000. But for the past 45 years, airlines have struggled to find financial success in the very competitive transportation industry. In the weeks that followed the terrorist attacks on the World Trade Center, the airline industry became close to bankrupt, with flights being grounded in other parts of the world as well as in the United States.
Flying Off Course has established itself over the years as the indispensable guide to the inner workings of the aviation industry. This third edition is fully updated to include case studies of Easyjet, Ryanair, Buzz, Go, Virgin and British Airways.
It also includes new material on airline alliances, the rise of the low cost airlines, the impact of new technology on the business as well as how to deal with both eroding passenger confidence and the possible worsening of the global economic slowdown post-September 11th.
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