Art of the Long View: The Path to Strategic Insights for Yourself and Your Company ANNOTATION
Using the techniques Peter Schwartz presents for the first time in The Art of the Long View, can begin to chart the course of their own future or their company's, not with hard numbers, but with intangibles: belief in the company, their own hopes and fears, and their reaction to events. Among Schwartz' clients are the White House, Disney, Nissan, the New York Stock Exchange and the London Stock Exchange. Author lecture tour. National business media.
FROM THE PUBLISHER
Forget number crunching, says our foremost futurist; it's vision that makes things happen — and this guide to his ideas is a vital tool for planners, managers, entrepreneurs, investors, or anyone interested in tomorrow.
FROM THE CRITICS
Library Journal
Stating that ``using scenarios is rehearsing the future,'' Schwartz emphasizes the need to make better decisions for the future through the technique of scenario building. He presents a step-by-step process of developing scenarios, which includes isolating the decision to be made and identifying the key factors and driving forces in the environment that affect the decision. Schwartz includes many examples of how he and others have used scenarios successfully, and he describes three scenarios for the world in the year 2005. A very interesting and readable book, this is highly recommended for all business collections.-- Jane N. Kathman, Coll. of St. Benedict, St. Joseph, Minn.
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