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ISBN

Mastering International Trade

AUTHOR: Chris Marshall
ISBN: 0333994612
SHORT DESCRIPTION: This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the...

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Editorial Review

Mastering International Trade
- Book Review, by Chris Marshall

Book Description
This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.

About the Author
Chris Marshall is a graduate member of the Institute of Export with experience of advising businesses on improving their overseas performance.

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Book Review

Mastering International Trade
- Book Reviews, by Chris Marshall

Mastering International Trade

FROM THE PUBLISHER

Mastering International Trade is a practical and accessible introduction to importing and exporting. The book provides a logical guide to the processes involved in developing an effective export-marketing plan, explaining the basic procedures that ensure success in the global marketplace.

SYNOPSIS

This text for an undergraduate business course explains the procedures and considerations for importing and exporting, focusing on the perspective of manufacturers. Annotation ©2003 Book News, Inc., Portland, OR

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