Microeconomics for Today

Book Description
A concise text focusing on core concepts, MICROECONOMICS FOR TODAY, 3rd Edition includes a wealth of use pedagogical features to provide opportunities for critical thinking, interactive reading, and built-in self-assessment. It also aids the visual learner by giving special attention to figures and graphs.

Book Info
Discusses the basic operations of the U.S. economy with students taking a two term economics course. Focuses on the most important tool in economics supply and demand analysis and applies it to clearly explain real-world economic issues. Softcover. DLC: Microeconomics.

About the Author
Irvin B. Tucker has over twenty years of experience teaching introductory economics at the University of North Carolina Charlotte . He earned his B.S. in economics at N. C. State University and his M.A. and Ph.D. in economics from the University of South Carolina. Dr. Tucker is former Director of the Center for Economic Education at the University of North Carolina at Charlotte and longtime member of the National Council on Economic Education. He is recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition by being awarded the Meritorious Leavy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, he has published numerous professional journal articles on a wide range of topics including studies of industrial organization, entrepreneurship, and sports economics. Dr. Tucker is also the author of the highly successful Economics for Today, third edition, a text for the two-semester principles of economics course, published by South-Western College Publishing.


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Tucker (U. of North Carolina at Charlotte) introduces the basic operations of the US economy, concentrating on supply and demand analysis, to explain the theories and practices of microeconomics to undergraduates. He begins with a description of basic economics, including production, opportunity cost, and economic growth, the mechanics of supply and demand and the behavior of markets. To explain microeconomic fundamentals he describes price elasticity, consumer choice theory and production costs. He then covers market structures such as perfect competition, monopolies, oligarchies and labor markets, and policy issues such as income distribution, discrimination, trusts and the environment. In his final section Tucker describes the international economy, including trade, finance, growth, and development. Tucker includes a very helpful table listing the contents of the four versions of his book. This edition includes new material on game theory, new graphs and exhibits, and an appendix on indifference curve analysis. He includes exercises and an answer key. The publisher offers a variety of web sites for further study. Annotation ©2004 Book News, Inc., Portland, OR


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