Interactive Text, Contemporary Marketing

Book Description
Contemporary Marketing Interactive Text by Boone and Kurtz combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction.

About the Author
For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Boone and his wife live in Mobile, Alabama, where he is an emeritus professor of business at the University of South Alabama and where his collection of Barbizon art, among the finest in the United States, is now part of the permanent collection of the Mobile Museum of Art.


Buy from Amazon     Compare Prices

This textbook (and its interactive companion website) discuss the design of customer-oriented marketing strategies, the management of technology and information, market segmentation, product strategy, pricing strategy, distribution strategy, and promotional strategy. The web site includes videos, self-tests, and reference and annotation tools. The authors teach at the University of South Alabama and the University of Arkansas. Annotation ©2004 Book News, Inc., Portland, OR


Buy from Barnes & Noble     Compare Prices