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Principles of Microeconomics

AUTHOR: Fred M. Gottheil
ISBN: 0324260180

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Microeconomics
         Editorial Review

Principles of Microeconomics
- Book Review,
by Fred M. Gottheil

Book Description
This newly updated edition of a highly regarded the principles of microeconomics text provides your students with the most up-to-date information available. Cases, tables, data, and more were updated to reflect 2003 data. The text also has a four-color internal and full supplement package that complements the text?s superb conversational style, which engages students like none other. Principles of Microeconomics, 4e represents the results Fred Gottheil?s career as an outstanding professor and author. This edition is maintains the proven structure and style of previous editions while updating content to make it even more valuable to professors and students alike. The author continues to use familiar stories, illustrations, scenarios, and a direct-to-student writing style to appeal to students' interests. The narrative is built around questions, which cut the distance between the student and the unfamiliar concepts of economics. Instead of covering hundreds of topics superficially, the book presents basic concepts in depth and develops economic analysis step-by-step. The result?learning economics becomes relative, interactive and appealing versus mere passive course participation.

About the Author
Fred M. Gottheil is a professor of economics at the University of Illinois in Urbana-Champaign. He came to Illinois in 1960, planning to spend one year before returning to his native Canada. But he fell in love with the campus, the community, and the Midwest, and has been at Illinois ever since. He earned his undergraduate degree at McGill University in Montreal, Canada and his Ph.D. at Duke University. His primary teaching is the principles of economics, and on occasion, he has taught the history of economic thought, Marxian economics, and the economics of the Middle East. He is the author of "Marx's Economic Predictions" and numerous articles that have appeared in scholarly journals, among them the "American Economic Review", the "Canadian Journal of Economics", the "Journal of Post-Keynesian Economics" and the "Middle East Reviews." Although he enjoys research, his labor of love is teaching the principles course. His classes have been as large as 1,800 students. He has won the department's annual excellence-in-teaching award in economics 12 times during the past dozen years and, along with his college and university-wide teaching awards, holds the distinction of having won the most teaching awards on the Urbana campus. Aside from his research and publications as a professor of economics, Professor Gottheil is also on the university's medical faculty, co-teaching the College of Medicine's course on medicine and society. As well, he is director of the University of Illinois's Center of Economic Education. In this capacity, he organizes and team-teaches minicourses and workshops on the principles of economics. He was a White House consultant on the Middle East during the Carter Administration and offered expert testimony to several congressional committees. Professor Gottheil was a visiting professor at Northwestern University and at Hebrew University in Jerusalem, Israel.


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         Book Review

Principles of Microeconomics
- Book Reviews,
by Fred M. Gottheil

Principles of Microeconomics

FROM THE PUBLISHER

This newly revised feature explains, reviews, and tests the important principles introduced in every chapter. Featured sections include Chapter in a Nutshell, Concept Check, Am I on the Right Track?, Graphing Tutorials, Graphing Pitfalls, True-False Questions, Multiple-Choice Questions, Fill-in-the-Blank Questions, and Discussion Questions. Available in a comprehensive version or in macroeconomics and microeconomics versions.

SYNOPSIS

Gottheil (University of Illinois) carries on the traditional of previous editions, with a conversational style and principles explained by scenarios, in this fourth edition of a lively text for undergraduates. New to this edition are updated statistical information, boxes on current issues, and discussion of recent changes such as the Farm Bill of 2002 and the most recent expansions of the European Union. Learning features include color photos, links to Web sites, questions, problems, cases, and practice tests. Annotation ©2004 Book News, Inc., Portland, OR

FROM THE CRITICS

Booknews

This textbook on macroeconomics introduces the basics of economic analysis and emphasizes the connections between economics and the other social sciences. The book covers concepts like employment, inflation, and fiscal policy, money, banking, and monetary policy, in addition to outlining the role of government and describing the world economy. A glossary is included. An accompanying CD-ROM provides access to a website featuring chapter quizzes, video segments, and a graphing workshop. Gottheil teaches at the University of Illinois. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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