Contemporary Marketing 2005

Book Description
Boone and Kurtz?s Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, learner friendly, instructor supported text available. Contemporary Marketing 2005, paperback edition, continues this tradition by providing the most current and up-to-date content including updated opening vignettes and boxed features that cover events that have taken place in marketing over the past year.

About the Author
For the past 35 years, Louis E. Boone and David L. Kurtz have pursued distinguished academic careers. Each has taught at a number of major U.S. and foreign universities and the two have collaborated in writing best-selling books. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. They have lectured extensively throughout North America, Europe, Asia and Australia. Boone and his wife live in Mobile, Alabama, where he is an emeritus professor of business at the University of South Alabama and where his collection of Barbizon art, among the finest in the United States, is now part of the permanent collection of the Mobile Museum of Art.


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Using case studies to illustrate the principles of the field, this textbook discusses the design of customer-oriented strategies, the role of technology and information, market segmentation and customer behavior, product strategy, pricing strategy, distribution strategy, and promotional strategy. Four audio CDs include review material for each chapter. Boone teaches at the University of South Alabama. Kurtz teaches at the University of Arkansas. Annotation ©2004 Book News, Inc., Portland, OR


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