Managerial Economics in a Global Economy with Economic Applications Card

Book Description
This text exhibits four unique features: 1) it uses the theory of the firm as the unifying theme to examine the managerial decision process; 2) it fully introduces a global view into managerial economics to reflect the internationalization of tastes, production, and distribution in today?s globalizing world; 3) it introduces many exciting new topics and managerial tools into the study of managerial economics that are not discussed at all or discussed only very superficially in other texts, such as firm architecture, strategic behavior, business ethics, electronic commerce, risk management, international economies of scale, the virtual corporation, reengineering, benchmarking, the learning organization, and the digital factory; and 4) it shows how managerial decisions are actually made today with more relevant and interesting real-world case applications and integrative case studies than any other text on the market.

About the Author
Dominick Salvatore is Professor of Economics and Business at Fordham University. He was chairman of the New York Academy of Sciences and consultant to the Economic Policy Institute in Washington, the United Nations in New York, and various multinational banks and corporations. Professor Salvatore is the author of 38 books, among which are: Microeconomics Theory and Applications (5th ed., 2004) and International Economics (8th ed., 2004), Financial Economics in the New Global Economy (2004), Protectionism and World Welfare (1993), and The Japanese Competitive Challenge and the U.S. Response (1990). He has also written Schaum’s Outlines in Microeconomics, International Economics, and Statistics and Econometrics. Professor Salvatore is the editor of the Handbook Series in Economics for the Greenwood Press. He is the co-editor of the Journal of Policy Modeling and Open Economies Review, and associate editor of the American Economist. His research has been published in more than 100 journal articles in leading business and economics journals and presented at numerous national and international conferences.


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Salvatore (economics and business, Fordham University) treats managerial decision making within the context of the theory of the firm in this text for a traditional course in managerial economics. Emerging topics such as firm architecture and the business use of the Internet are covered, and international aspects are integrated throughout. The text can be used with or without calculus. A chapter on game theory and strategic behavior is new to this edition. Annotation ©2003 Book News, Inc., Portland, OR


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