Program Evaluation: Alternative Approaches and Practical Guidelines

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“I like this book because it is very practical. Even non-evaluators can easily understand how to do an evaluation from reading this book. The authors take an eclectic approach rather than being wedded to one specific approach to evaluation.” Susan B. Twombly University of Kansas The most comprehensive text on the market, Program Evaluation: Alternative Approaches and Practical Guidelines, 3/e provides an overview of a wide variety of approaches to evaluation and extensive practical guidelines for carrying out evaluation studies successfully. This text helps both students and professionals who are new to evaluation to understand how the field has evolved, what different approaches an evaluator can take in conducting evaluations, and how to plan and conduct an evaluation. The text makes extensive use of checklists, examples, and a comprehensive case study. Finally, throughout the book, students are introduced to current trends and controversial issues in evaluation and ways to conduct evaluations in an ethical and professional manner. New to This Edition Use of technology, from web-based surveys to qualitative data analysis, is addressed throughout the text and an appendix lists web sites with evaluation-related information. The methods chapters have been revised so that they no longer separate qualitative and quantitative methods, but instead integrate these methods and follow the logical sequence of choices in methods; design, sampling, and data collection. For increased ease of use, tables and figures have been added to most chapters in the text. Content is up-dated throughout the text to include new findings and controversies such as advocacy in evaluation. This discussion will help students learn more about their role as advocates versus “neutral” evaluators.


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The most comprehensive text on the market, Program Evaluation: Alternative Approaches and Practical Guidelines, Third Edition provides an overview of a wide variety of approaches to evaluation and extensive practical guidelines for carrying out evaluation studies successfully. This text helps both students and professionals who are new to evaluation to understand how the field has evolved, what different approaches an evaluator can take in conducting evaluations, and how to plan and conduct an evaluation. The text makes extensive use of checklists, examples, and a comprehensive case study. Finally, throughout the book, students are introduced to current trends and controversial issues in evaluation and ways to conduct evaluations in an ethical and professional manner.


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