Mass Media in 2025: Industries, Organizations, People, and Nations, Vol. 62

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"...useful for libraries supporting beginning coursework in mass media."

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...useful for libraries supporting beginning coursework in mass media.CHOICE

Book Description
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media, with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us.

About the Author
ERWIN K. THOMAS is a Professor/Director of the Graduate Program in the Department of Mass Communications and Journalism at Norfolk State University in Norfolk, Virginia. BROWN H. CARPENTER has been a reporter and editor for the Norfolk Virginian-Pilot and the Ledger Star for over twenty-five years, and the co-editor of A Handbook on Mass Media in the United States (Greenwood, 1994).


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Surveys a brief history of major mass communication topics and discusses current trends in the interest of predicting the future of mass media and its role in the twenty-first century.


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