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Material Culture in Europe and China, 1400-1800: The Rise of Consumerism

AUTHOR: Samuel Adrian M. Adshead, S. A. M. Adshead
ISBN: 0312172850

SHORT DESCRIPTION: Consumerism is increasingly recognized as a key factor in the modern world. The global economy, it has been said, is driven as much by taste as technology. Yet consumerism has seldom been studied as a global overlay or incipient world institution....

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Material Culture in Europe and China, 1400-1800: The Rise of Consumerism
- Book Reviews,
by Samuel Adrian M. Adshead, S. A. M. Adshead

Material Culture in Europe and China, 1400-1800: The Rise of Consumerism

FROM THE CRITICS

Booknews

A broad overview of food, dress, shelter, utilities, information and commodity symbolism which argues that consumerism began in an interaction between Europe and China during the Great Discoveries. A comparison of its subsequent development in both west and east highlights both the unity and diversity of consumerism, as well as patterns of consumption and the reasons for them. The study demonstrates that consumerism must be appreciated as a phenomenon of the mind before its current constructive role in the material world can be understood. Annotation c. by Book News, Inc., Portland, Or.


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