How to Argue & Win Every Time: At Home, At Work, In Court, Everywhere, Everyday FROM OUR EDITORS
You don't need the vocabulary of a Harvard professor to win an argument. In this book, America's most successful trial attorney shows that we were all born to make the winning argument--just as we were born to walk. Devising a surefire program that provides the power to deliver winning strategies in the bedroom, in the courtroom, and in the boardroom, Spence presents ultimately winning arguments and a few basic rules of the game. Learn how to disarm an opponent by listening to the other side; discover when to argue...and when not to; determine how to regard words as weapons; and most importantly, learn to discern the Pyrrhic victory--those times when your opponent's loss may also be yours. The ultimate resource for people who seek to convince, to bring about change, to argue, and to win, this program"...is more than just a book about argument, it's the outline on how to live."--Larry King. "Gerry Spence is one of America's last true originals..."--Dan Rather.
FROM THE PUBLISHER
How to Argue and Win Every Time is a book that teaches you how to argue in everyday life - at home, in the bedroom, with the boss, with teachers, and with your kids. But it is also a book with sweeping implications for American society, for at its heart, it proposes a new philosophy - that winning is not what you think it is and that your enemy's loss may be your loss as well. Gerry Spence, the noted trial lawyer, says we were born to make the winning argument as we were born to walk. But argument is an art as well as a technique to be learned. The winning argument starts with a mindset, one that gives you permission to argue freely when argument has been the forbidden fruit of your childhood. Spence teaches you how to get beyond the fear and to use this fear as your ally. He shows you that when your argument emerges from your own authority, the argument will not only be the winning argument, it will be unique among all arguments.
SYNOPSIS
You don't need the vocabulary of a Harvard professor to win an argument. In this book, America's most successful trial attorney shows that we were all born to make the winning argument—just as we were born to walk. Devising a surefire program that provides the power to deliver winning strategies in the bedroom, in the courtroom, and in the boardroom, Spence presents ultimately winning arguments and a few basic rules of the game. Learn how to disarm an opponent by listening to the other side; discover when to argue...and when not to; determine how to regard words as weapons; and most importantly, learn to discern the Pyrrhic victory—those times when your opponent's loss may also be yours. The ultimate resource for people who seek to convince, to bring about change, to argue, and to win, this program "...is more than just a book about argument, it's the outline on how to live."—Larry King. "Gerry Spence is one of America's last true originals..."—Dan Rather. 307 pp.
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