The Custom Enterprise.com FROM THE PUBLISHER
Re-imagine your business for the age of e-commerce... The custom enterprise has been born.
Suppose you find out one morning that your competitor has just launched a customized website?
You get into the office and you log onto your competitor's new website. At first it looks just like any other good website. And then you start playing around with it and you suddenly realize what this site actually does. Everything about it is customized. Customers can design their own products, check delivery times and warehouse information, choose the desired pricing model and even select their preferred way of communication. And all the while, your competitor can track every aspect of their consumers' behavior. So you sit there, stare at the screen, and slowly it dawns on you. A system like this will attract a large number of customers. Your customers! And your agenda has just changed completely.
Drawing on their experience with major companies around the world, the authors cite innumerable examples of e-commerce pioneers who have used the customization capabilities of the web to transform their Internet businesses. With its straightforward, good-humored style, Custom Enterprise.com is a user-friendly guide to e-commerce that conveys an explicit message: you have the chance to become a custom enterprise now. In a few years' time, you may not only not be customized, but also not an enterprise.
SYNOPSIS
Re-imagine your business for the age of e-commerce... The custom enterprise has been born.
Suppose you find out one morning that your competitor has just launched a customized website?
You get into the office and you log onto your competitor's new website. At first it looks just like any other good website. And then you start playing around with it and you suddenly realize what this site actually does. Everything about it is customized. Customers can design their own products, check delivery times and warehouse information, choose the desired pricing model and even select their preferred way of communication. And all the while, your competitor can track every aspect of their consumers' behavior. So you sit there, stare at the screen, and slowly it dawns on you. A system like this will attract a large number of customers. Your customers! And your agenda has just changed completely.
Drawing on their experience with major companies around the world, the authors cite innumerable examples of e-commerce pioneers who have used the customization capabilities of the web to transform their Internet businesses. With its straightforward, good-humored style, Custom Enterprise.com is a user-friendly guide to e-commerce that conveys an explicit message: you have the chance to become a custom enterprise now. In a few years' time, you may not only not be customized, but also not an enterprise.
ACCREDITATION
Dr. Gabby Wiegren and Hardy Koth are project managers at Booz Allen & Hamilton specializing in e-commerce. They have helped companies worldwide devise and implement market entry strategies, and align internal processes and systems to the new realities of e-commerce.
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