The Broadcast Century and Beyond : A Biography of American Broadcasting

Review
I got this book for a Media Arts college class. It starts at the beginning of radio all the way up to turn of the century TV technology. If you are looking for a book that gives a descriptive history of mostly TV and radio, this is quite a good book.

One of the best things about this book is the chronological organization. Each decade is a separate chapter, each year is a seperate section. It also includes a timeline along the top of each page covering the details of history at that time for a greater understanding of socially induced technological changes. (Amazon.com reader)


Book Description
The Broadcast Century and Beyond, 4th Edition, is a popular history of the most influential and innovative industry of the previous and current century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication.

The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. This text places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres.

*Single-source of broadcast history and past and present influences broadcast communications

*Brand new interior design and timeline graphic

*New updates on FCC decisions, DVD recorders, Internet, and industry globalization


From the Publisher
The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. The Broadcast Century and Beyond, Third Edition, places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres. Numerous personal retrospectives from broadcast pioneers, including Garrison Keillor, Julia Child, Norman Corwin, and Steve Allen, add an intimate dimension to this eminently readable narrative. Also included is a current events timeline, which runs throughout the entire length of the book. Featured in the timeline are milestones in radio and television development as well as world events, allowing readers to place the progress of media in a larger historical perspective. Over two hundred illustrations and photographs are provided that reflect the changes and growth of radio and television. The third edition will include a year-by-year presentation of the important media events of the 1990s, as well as a new chapter that presents the upcoming developments for the new century and their probable impact on broadcasting.


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* Current events timeline running across every page compares progress in broadcasting to

historical events

* Lavishly illustrated with over 170 photographs



* Includes personal retrospectives by dozens of renowned individuals throughout the history of

broadcasting

The Broadcast Century and Beyond, Third Edition is a popular history of the most influential and innovative

industry of this century. The story of broadcasting is told in a direct and informal style, blending

personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry.

The book vividly depicts the events, people, programs, and companies that made television and radio

dominant forms of communication.




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