The Radio Station, Fifth Edition
- Book Review,
by Michael C. Keith
Review
'Teachers will like the fifth edition of The Radio Station...So will radio managers willing to hire inexperienced employees. Hand this to someone who is starting out or is familiar with only one part of the station. It walks you through management, sales, news, programming, engineering, ability reports and so on.' - Paul McLane, Radio World, December 2000
Book Description
Ten years after its original publication, The Radio Station, now in its fifth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why.
The fifth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field.
Candid guide to the internal workings of radio stations
Completely updated to reflect current trends such as changes in ownership rules and the impact of the internet
The standard work on the subject of U.S. radio for both industry and academia
Book Info
Text provides a guide to the internal workings of radio stations and the radio industry. Includes new and expanded sections, including satellite and Internet radio, new digital technologies, government rules and regulations, and updated industry economics and statistics. For undergraduate students. Previous edition: c2000. Softcover.
From the Publisher
For readers uncertain of career goals, this book provides a solid understanding of who does what, when, and why. In a fresh and engaging style, The Radio Station, Fifth Edition, covers in detail all departments within a radio station.
About the Author
Michael C. Keith, PhD., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is Senior Lecturer of Communication at Boston College and is author of over a dozen books including Voices in the Purple Haze, Signals in the Air, Talking Radio, and the classic Focal Press Textbook, The Radio Station. With Robert Hilliard he has coauthored Waves of Rancor, Global Broadcasting Systems, and The Hidden Screen. He is the author of numerous journal articles and served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communication and a former broadcaster.
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