Broadcast Announcing Worktext: Performing for Radio, Television, and Cable

Book Description
Broadcast Performance Worktext provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.

Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.

Students will look to this text not just as a reading assignment, but as an aide in learning the techniques of announcing. For professionals in the industry who are seeking change or advancement, this book will serve as a valuable tool for enhancing their knowledge and understanding of the craft.

Well designed format is easyily accessible to students, instructors and professionals

Includes self-study questions and projects to help test yourself on the skills as they are taught

Companion CD demonstrates various radio and tv announcing techniques


From the Publisher
In this textbook/workbook factual information is enhanced with self-study questions and projects that encourage active participation by the reader. Information is presented in brief, easy-to-understand modules. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, is friendly to students and instructors alike, and is manageable for both semester and quarter-based programs. A companion CD-ROM demonstrates radio and TV announcing techniques. Students will look to this text not just as a reading assignment, but as an aide in learning the techniques of announcing. For professionals in the industry who are seeking change or advancement, this book will serve as a valuable tool for enhancing their knowledge and understanding of the craft.


About the Author
David E. Reese is the Director of WJCU, the campus radio station at John Carroll University, and an Adjunct Assistant Professor in the Department of Communications where he teaches courses in radio production and station operations as well as an introductory broadcast course. He is coauthor of Broadcast Announcing Worktext (Focal Press) and has written numerous articles and book reviews for the Journal of College Radio, College Broadcaster, Radio World, Feedback, Journal of Radio Studies, Historical Dictionary of American Radio, and the Encyclopedia of Radio. Before arriving at John Carroll University, Mr. Reese held a similar position at Wabash Valley College in Mt. Carmel, IL. Prior to entering the academic field, he worked at commercial radio stations in the central and western New York regions where he held positions from announcer to account executive to station manager.


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Mary Beadle is an Associate Professor, Department of Communications at John Carroll University.
David Reese is Director of WJCU campus radio station, and Adjunct Assistant Professor in Department.
Alan Stephenson is an Associate Professor, Department of Communications, John Carroll University.


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