The Independent Video Producer: : Establishing a Profitable Video Business ANNOTATION
Audience: Students of film and video, professionals working in the industry considering going out on their own.
FROM THE PUBLISHER
The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies.
Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes--from medium market commercial television, to promotional and educational video--help bring this edition completely up to date
Advice from established professionals
Accessible to students and fledgling producers
Filled with useful sample scripts, proposals, and forms
SYNOPSIS
- Advice from established professionals
- Accessible to students and fledgling producers
- Filled with useful sample scripts, proposals, and forms
The Independent Video Producer details the process of forming an independent business and provides specific information about the considerations that must be kept in mind when setting up shop in the video world. It examines the basic business, management, and communication skills you will need to become an independent video producer, and focuses on all types of productions, from small one-man-band operations all the way through local, regional and national corporate clients, television clients, television commercials and national made-for-television movies.
Taking into account the revolution in technology and in markets for video projects, this book includes the latest information on post-production planning and management, small business management, and marketing. New case studies examining the enormous area of possibilities for the marketing of video cassettes—from medium market commercial television, to promotional and educational video—help bring this edition completely up to date
FROM THE CRITICS
Booknews
Jacobs, an independent video producer who also teaches radio and television production at Bradley University in Peoria, Illinois, offers advice to other professionals who want to establish an independent production company. Topics covered include creating proposals, budgeting, managing employees, developing markets, state and federal regulations, and hints for basic procedures for all types of productions. The book emphasizes the business side of video production, assuming that the reader already has the skills necessary to create a marketable piece. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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