Raising Consumers: Children and the American Mass Market in the Early Twentieth Century

Review
"Rarely do consumer-culture scholars link popular-culture messages to their audiences so successfully...Highly recommended" -- Choice


Book Description
This provocative book examines the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.


About the Author
Lisa Jacobson is an assistant professor in the History Department at the University of California, Santa Barbara.


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"Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers - and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture." Raising Consumers is an examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.


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