Business and Professional Communication: Plans, Processes, and Performance (2nd Edition)
- Book Reviews,
by James R. DiSanza, Nancy J. Legge
Business and Professional Communication: Plans, Processes, and Performance FROM THE PUBLISHER B> Centered around the notion that all business communication aims to influence the interpretation or understanding of issues and events, this exciting, presentation-oriented text provides practical tips and applications while discussing relevant theory. Grounded in real business examples and basic skills, Business and Professional Communication places a strong emphasis on presentations in business settings to better prepare readers for the realities of daily career life. Its complete approach and unique topic coverage provides clear guidance for all communication practices in businesses and organizations. For anyone interested in business and professional communication.
FROM THE CRITICS Booknews This text places a strong emphasis on presentations in business settings to prepare students for the realities of daily life in business. Types of presentations covered include technical, proposal, and sales presentations, as well as risk and crisis communication. This second edition contains interviews with practicing business professionals, samples showing students which visual aids to avoid and which to emulate, training tips on using PowerPoint, and discussion of issues related to managing and persuading diverse audiences. The authors are affiliated with Idaho State University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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