Motion Picture Mega-Industry FROM THE PUBLISHER
The Motion Picture Mega-Industry is a lively, up-to-date, thorough analysis of the U.S. motion picture industry that is the showcase of mass media for the 21st century. It examines the industry from an industrial organization approach and highlights many critical features of this remarkable and interesting industry.
FROM THE CRITICS
Booknews
Twelve contributions analyze various aspects of the US motion picture industry including its business history; famous antitrust cases; mergers; censorship; and the relationship between film content and economic factors. Appendices cover microeconomic foundations, the industrial organization model, and merger guidelines. Annotation c. by Book News, Inc., Portland, Or.