How to Make and Sell Your Own Recording
- Book Review,
by Diane Sward Rapaport
Chris Lunn, Victory Review, June 1999
This [How to Make and Sell Your Own Recording] is the latest, up-to-date information on such broad items as selling on the Internet through download or through amazon.com; pricing wholesale; what to put on the record label; web site design needs; pre-mastering; microphones and much more. At the end are a series of work pages on promotion, sales, graphic design, plus resources like trade publications and directories. This . . . should get your career in order and on a much faster track. This is as good as it gets in straightforward, clear, complete how-to-do-music books for pros or beginners.
Ben Kettlewell, Alternate Music Press
Diane Sward Rapaport has done it again! This is the twentieth anniversary and fifth revised edition of the book that has been a friend and guide to more than 150,000 musicians, producers, engineers, and owners of small recording labels. . . . This new edition addresses new major technological changes that have occurred in the nineties, including the impact of the Internet on all facets of the music industry. . . . For those that already own a previous edition of the book, the new additions mentioned above would be worth investing in the new revision, especially the section on the Internet. For those new to the book, it is, in a word, indispensable. If you are an independent musician serious about your music, this is THE book. . . .
Book Description
This is the fifth edition and twentieth anniversary of this groundbreaking book, which is referred to by many in the music industry as the ultimate musician's "bible." The book features a foreword written by internationally renowned recording artist Loreena McKennitt, who, with the guidance of Ms. Rapaport's book, started her own Quinlan Road label in 1985. How To Make and Sell Your Own Recording addresses the important technological changes that have occurred in the nineties, including the impact of the Internet and how it is being used as an effective sales, marketing, and promotional tool by indie labels and musicians.
From The WomanSource Catalog & Review: Tools for Connecting the Community for Women; review by Lenore Troia
In today's music world men still dominate the corporate corridors of most major labels. The good news is that the increased affordability of recording equipment has created alternate roads to achievement; and with the help of Diane Rapaport's book, women can take control of their own career destiny. Thorough guidelines are included here, not only for production and manufacturing, but also marketing formulas that can be tailored to target women's music audiences. In covering every detail, Diane expresses that fledgling producers will wear many hats. The inspiration lies in examples of success such as Olivia Records (190) and Redwood, two women's music labels that went from humble beginnings to national acclaim. In her words, "the soul of recording is the love of music and the desire to share it." This book is a must read for women serious about developing their talent and reaching that sought-after audience.
The publisher, Prentice-Hall Humanities/Social Science
Referred to as the musician's bible, this comprehensive manual covers every aspect of recording and shows step-by-step how to set up a small independent recording label for promoting and marketing from one to many titles.
From the Back Cover
The revised fifth edition updates previous editions and adds information about the way the Internet is providing new sales and promotion opportunities for indie labels.
About the Author
Diane Sward Rapaport began her career in the music business in the late '60s as an artist's manager for Bill Graham and his Fillmore Management company from 1967-74. In 1988 she founded Jerome Headlands Press, a company that specializes in designing, producing, and co-publishing books for musicians and artists. She has also taught online music business courses through the University of Colorado at Denver.
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