Global Marketing Management
- Book Review,
by Warren J. Keegan
From Book News, Inc.
An MBA graduate-level and reference text for practitioners of international marketing. This revised and updated edition (fourth was 1989) includes new chapters on global market planning, the legal and regulatory environment, the financial framework and decisions, global segmentation, targeting and positioning, cooperation strategies and global strategic partnerships, and global marketing leadership and strategy implementation. There are also eight new cases. Annotation copyright Book News, Inc. Portland, Or.
Buy from Amazon
Compare Prices
|
|
Home
