GML: The Billion Dollar Secret

Book Info
Shows you how companies like Mobil Oil, United Technologies and Sybase are using SGML to organize information, deliver information in print, on CD ROM, and improve customer service and product support.

The publisher, Prentice-Hall ECS Professional
Learn how visionary companies have used SGML to turn document "jungles" into high-value business assets. This book will help corporations use SGML to create and exchange information in ways that are dramatically more cost-effective. It will also help them identify and take advantage of new business opportunities that SGML makes possible. Learn new ways to think about documents, understand the limitations of word processors and desktop publishing systems, and discover how SGML helps overcome them. Detailed real-world case studies are presented, including Sybase, Grolier, United Technologies' Sikorsky Aircraft Corporation, and Mobil Corporation. The SGML implementation used by the semiconductor industry's Pinnacles Initiative is also covered in detail. Learn the lessons that can be learned from these case studies, and make a plan for implementing SGML. For document managers, project leaders, CIOs, directors of MIS, and anyone responsible for managing large amounts of information within an organization.

From the Back Cover
Dramatically improve the way you manage information—and save a fortune! There's a black hole sitting quietly at the heart of your business, devouring money and resources. You spend a fortune developing documents. . . and then you do it all over again whenever products change, new markets or new media emerge. What's worse, even after you“ve spent all that money, the information's almost never there when you need it! SGML is the solution. SGML: The Billion Dollar Secret shows you exactly how SGML can help you take control over your documents—and more importantly, take control of the information in those documents. You'll learn how companies like Mobil Oil, United Technologies, Sybase and Grolier are using SGML to: *Organize information so it's always there when needed *Deliver information in print, on CD-ROM and over the World Wide Web efficiently and cost-effectively *Reuse content instantly, without retyping, reformatting, and reworking *Improve customer service and product support *Make sure everyone's always working from current information *Improve response time to bids and new business opportunities. Through case studies, you'll learn how other world-class companies evaluated their existing document production systems, identifying costs that SGML could eliminate—and discovering business opportunities it could make possible. You will learn how those companies managed their migration to SGML—for example, how they incorporated their existing word processing software into their SGML applications, or how they choose the appropriate SGML systems. And you will find guidelines on how you can do the same at your company! As a businessperson, you wouldn't stand for a transaction processing system that worked as poorly as the systems most companies use to manage their documents. Yet your corporate information resources are equally critical to your long-term success. It's time to solve the problem. SGML: The Billion Dollar Secret shows you how.

About the Author
CHET ENSIGN is a publishing and SGML expert with years of experience observing first-hand the impaired productivity offered by most companies' ineffective publishing systems. He is a founding member and current chair of the “SGML Forum of New York,” the New York area SGML user's group.


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Dramatically improve the way you manage information—and save a fortune!There's a black hole sitting quietly at the heart of your business, devouring money and resources. You spend a fortune developing documents. . . and then you do it all over again whenever products change, new markets or new media emerge. What's worse, even after you“ve spent all that money, the information's almost never there when you need it! SGML is the solution. SGML: The Billion Dollar Secret shows you exactly how SGML can help you take control over your documents—and more importantly, take control of the information in those documents. You'll learn how companies like Mobil Oil, United Technologies, Sybase and Grolier are using SGML to: *Organize information so it's always there when needed *Deliver information in print, on CD-ROM and over the World Wide Web efficiently and cost-effectively *Reuse content instantly, without retyping, reformatting, and reworking *Improve customer service and product support *Make sure everyone's always working from current information *Improve response time to bids and new business opportunities. Through case studies, you'll learn how other world-class companies evaluated their existing document production systems, identifying costs that SGML could eliminate—and discovering business opportunities it could make possible. You will learn how those companies managed their migration to SGML—for example, how they incorporated their existing word processing software into their SGML applications, or how they choose the appropriate SGML systems. And you will find guidelines on how you can do the same at your company! As a businessperson, you wouldn't stand for a transaction processing system that worked as poorly as the systems most companies use to manage their documents. Yet your corporate information resources are equally critical to your long-term success. It's time to solve the problem. SGML: The Billion Dollar Secret shows you how.


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