Strategic Management: Concepts and Cases FROM THE PUBLISHER
Strategic Management, 10e is a practical approach that shows you how to apply what you're reading. End-of-chapter Experiential Exercises feature allows the student to apply the concepts presented in each chapter.
SYNOPSIS
Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:
A new box on e-commerce appears in every chapter A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter Up-to-date international coverage has been integrated throughout the text Over 50 Experiential Exercises that help you learn new management skills A practical — not theoretical — orientation that shows you how to apply what you're reading about Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.
FROM THE CRITICS
Booknews
A textbook that meets all AACSB guidelines for the business policy and strategic management course at both the graduate and undergraduate level. Pivots on the themes that global factors affect virtually all strategic decision, that information technology is a vital strategic management tool, and that preserving the natural environment is a vital strategic issue. Incorporates changes in the business climate, new research, and updated examples since the previous edition in 1997 (first in 1991). Also new is an associated World Wide Web site with a range of resources. The text itself comprises 350 pages, after which over 500 pages of cases are presented in separately numbered pages; the arrangement puts the index inconveniently in the middle of the volume. Annotation c. by Book News, Inc., Portland, Or.
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