Essentials of Entrepreneurship and Small Business Management FROM THE PUBLISHER
The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web. New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas. "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues.
FROM THE CRITICS
Booknews
A contemporary approach to entrepreneurship and small business management, following the process of starting and managing a small business. Coverage includes foundations of entrepreneurship, building the business plan, putting the plan to work, and the ethical, legal, and regulatory environment. Includes chapter learning objectives and summaries, margin definitions, discussion questions, and homework projects. New to this edition are chapter Internet exercises, application boxes with questions, a sample business plan, and margin icons drawing attention to in-text examples. Annotation c. by Book News, Inc., Portland, Or.
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