Excellence in Business Communication

Book Description
This best-selling book captures the dynamics of business communication as no other on the market does. It presents the subject in a fascinating way, powerfully stimulating and motivating readers; this book gives the foundation for excellent, effective, and practical business communication. By offering “On the Job” simulations that feature actual companies, readers apply business communication concepts to real situations and sharpen their problem-solving skills. Incorporating a three-step approach to writing (planning, writing, and completing business messages), Excellence in Business Communication covers letters, memos, e-mail and other brief messages, reports and oral presentations, and employment messages (including resumes and application letters). With its helpful appendices and a “Handbook of Grammar, Mechanics, and Usage,” this a must-have desk reference for anyone responsible for writing business letters, e-mail, memos, and reports.

Book Info
Offers business communication experience in every chapter through real-world on the job simulations featuring actual companies. For anyone who wants to communicate more effectively in the business environment. Softcover.


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This text covers foundations of business communication, the writing process, brief messages, reports and oral presentations, and employment messages. Learning features include on-the-job vignettes, Web links, profiles of business communication professionals, and many sample documents for analysis and critique. Other features include cases and questions and case-based exercises. This edition contains new material on writing for the Web and e-business communication. Also new are sidebars on intercultural communication, workplace ethics, career skills, and technology. Reorganization has reduced the number of chapters in this edition from 18 to 15. Annotation c. Book News, Inc., Portland, OR (booknews.com)


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