Retail Buying
- Book Review,
by Jay Diamond
From Book News, Inc.
Standard textbook for undergraduate students. Presents buying and merchandising patterns of both small and large retail organizations. No bibliography. Annotation copyright Book News, Inc. Portland, Or.
Book Description
Boasting three new chapters, the Seventh Edition offers readers all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this book provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs. For professionals with a career or interest in retail buying, retail merchandising and/or fashion merchandising.
Book Info
(Pearson Education) Focuses on new information, bringing the buyer's role up to date. Includes new features such as a totally revised glossary, new visuals, ancillary materials that enhance the material in the text, and explorations of how the buyer addresses purchasing for the Internet, catalogs and home shopping networks. Previous edition not cited. DLC: Purchasing.
The publisher, Prentice Hall Business Publishing
This edition offers more detailed cases and strategies for dealing with varying economic conditions as well as the theoretical and practical background required for successful purchasing. It provides the basic information new buyers need to accurately forecast and fulfill their customers' merchandise requirements.
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