Principles of Marketing ANNOTATION
Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
FROM THE PUBLISHER
Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.
FROM THE CRITICS
Booknews
New edition of a standard text for undergraduate business students. Covers the basics of the subject and provides insights into recent marketing developments. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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