Corporation: A Global Business Simulation

Book Description
Easy to start-up and use—even for learners with no computer experience—this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.

From the Back Cover
Easy to start-up and use—even for learners with no computer experience—this multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The simulation involves the takeover and continuing operation of a multi-divisional, multinational corporation. In playing the simulation, players acting as management teams make a variety of decisions that will have an impact on the future of their company, e.g.: the type and size of strategic business units (SBUs); the quality of product/service that will be delivered to the marketplace; the prices for all products in the portfolio; and the size of the sales force. For individuals who need to employ efficient market strategy and decision-making in a variety of industries.


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In this update of the 1994 edition, Smith and Golden (Florida Atlantic U.) stage a simulation exercise for strategic management level decision-making based on, but not limited to, the electronics systems industry. Unlike some other business simulations, they stress operations management over production management. This version offers greater global and total quality management opportunities, and requires about an hour's learning commitment. Worksheets included. No index. Annotation c. by Book News, Inc., Portland, Or.


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