Viewpoint: An Introduction to Travel, Tourism, and Hospitality
- Book Review,
by Nona Starr
Book Description
Unique in its exploration of the fields of transportation, travel, tourism, and hospitality as a whole industry, this book features exceptionally accurate and up-to-date information on the products, procedures, technology, and careers in each field—based on the author's extensive experience as a member of the training department in the world's largest travel organization. Content reflects the changes and challenges facing the industry as a result of Sept. 11. Internet problems in each chapter give readers practice with real industry resources. Contains real-life examples of products, services, and organizations; realistic mini-case scenarios; figures, maps, tables, and photographs, many in color; and quick-reference appendices. Places and People—Destination Geography. The North American Aviation System. Airports—Gateways to the World. The International Experience. Travel by Rail. Travel by Road. Cruising. Travelers at Rest—The Hospitality Industry. Touring the World. Meetings and Incentives. Marketing, Sales, and Services. Careers. For those considering a career in transportation, travel, tourism, or hospitality; for travelers wanting to know more about the operation of the industry; and for industry employees who need to know how it all fits together.
Book Info
Comprehensive exploration of the fields of travel, tourism, and hospitality as a whole industry features exceptionally accurate and up to date information on the products, procedures, and careers in each field. Softcover.
The publisher, Prentice-Hall Career & Technology
This comprehensive exploration of the fields of travel, tourism, and hospitality as a whole industry features exceptionally accurate and up-to-date information on the products, procedures, and careers in each field -- based on the author's extensive experience as a member of the training department in the world's largest travel organization.
From the Back Cover
Viewpoint: An Introduction to Travel, Tourism, and Hospitality introduces the reader to one of the world's largest and most rapidly changing industries encompassing travel, transportation, international and domestic tourism, and hospitality—from the viewpoint of the business professional. Most importantly, this fourth edition reflects the current dramatic changing times—world events, consumer demand and technology, and their impact on the industry. Main features include: Milestones: historic and marketing events that changed the industry Rules and regulators—who controls what Special attention to technology, integrated within each chapter Web-based exercises for practice and experience A new appendix with an annotated list of industry-related websites Importance of marketing is emphasized throughout, the concept that all activities influence consumer choice and satisfaction End of chapter mini cases to stimulate problem solving skills Worksheets to reinforce the reader's knowledge New tourism-related maps
About the Author
Nona Starr. Nona Starr's professional experience includes 30 years of agency sales and management, tour planning and escorting, meeting planning, teaching and directing programs at schools and colleges, speaking and leading seminars for industry organizations, and conducting management, destination, and training at sea programs as project manager for leisure training for Thomas Cook and as a training specialist for American Express. She has written materials for American Airlines, TWA, IATAN, the Holland Travel Professional Program for the Netherlands Board of Tourism, and books and manuals for the Institute of Certified Travel Agents (ICTA). While working for ICTA, she was director of curriculum development for the CTC program, coauthored the original Travel Career Development text, and as vice president of project development created the Destination Specialist series. Recent publications include Exploring the World, Geography for the Travel Professional, and the South Pacific Destination Specialist manuals. Stan's educational background includes a B.S. in psychology from the College of William and Mary and an M.A. in education in the field of travel and tourism from George Washington University. She is a CTC and a CLIA Cruisemaster.
Excerpt. © Reprinted by permission. All rights reserved.
Viewpoint: An Introduction to Travel, Tourism, and Hospitality describes the fields of transportation, travel, tourism, and hospitality not as many small businesses in search of a center, but as a huge industry that works best when it works together. The industry's attractions, financial structure, distribution channels, innovative uses of technology, and methods of organization have propelled it to the forefront of world business. It offers exciting opportunities to those who involve themselves not only in learning about their field within the industry, but also how each field relates to others. World events, consumer demand, and technology have changed the industry. Its economic contribution to the economy has been highlighted. Dramatic reorganization based on relationships between consumers, suppliers, retailers, and the Internet has emerged. Career opportunities that previously did not exist are emerging. It's an exciting time for those entering the industry. Readers respond best when they see that a book's topics will be part of their future. To bridge the gap between the abstract and reality, this book includes subjects such as geography as a product; details of the transportation, tourism, and hospitality industry; technological advances, marketing practices; and quality service. And history is important also. What occurred in the past, whether it worked or did not, gives us hints about what to try in the future. WHO SHOULD USE THIS BOOK The book is intended as an introduction for those considering a career in transportation, travel, tourism, or hospitality; travelers wanting to know more about the operation of the industry; and industry employees who need to know how it all fits together. The industry is filled with leaders who began their careers on the lowest rungs of the ladder. Education, experience, flexibility, opportunity, and most of all, effectively meeting the challenges put before them helped them climb. This book covers fundamental industry concepts. At the same time, because the world is moving from a manufacturing to a service economy and global change is intensifying, the book reflects these changes and attempts to involve readers in the process. Quality service is the industry's buzzword. How to obtain and maintain quality service is the industry's challenge. The text covers topics both within the context of past happenings, today's world, and what is likely to be the world of tomorrow. HOW THE TEXTBOOK IS ORGANIZED Chapters 1 through 8 deal with the industry's products. The chapters begin with background information, proceed to such subjects as product organization, regulation, and technology, introduce how-tos, and provide resources and website exercises. Chapters 9 through 11 focus on how products are marketed and sold, and Chapter 12 concentrates on jobs and how to get them. SPECIAL FEATURES Milestones. World, technological, and marketing events that changed the industry. Chapter Objectives. Learning objectives that guide readers through the chapter's content and highlight its most important concepts. Examples. Products, services, and organizations that make the topics real. Figures, tables, and photographs. Color photographs and inserts illustrating major sections. In addition, the book includes numerous maps, figures, and tables. Looking Back. Summaries emphasizing the section's key points. Key Terms. Lists of key terms in each chapter for review and reinforcement of industry concepts. Questions for Discussion and Review. Questions to help students evaluate and apply their understanding of the material. Mini Cases. Scenarios to reinforcing problem-solving skills. Website Exercises. Practice with industry resources. Worksheets. End of each chapter worksheets that allow readers to test their knowledge of the chapter's contents. Websites. Annotated lists of industry websites in Appendix A. Other Appendixes. Major international organizations (B) and List of acronyms (words formed from the initial letter of each word of a term) that help the student decode industry jargon (C). Bibliography. A list of writings, both fiction and fact, on travel, tourism, and hospitality. Glossary. Key terms from the book for easy reference. Index. A comprehensive index making it easy to find topics of interest. INSTRUCTOR'S RESOURCE MANUAL A comprehensive instruction support system accompanies Viewpoint. The Instructor's Resource Manual coordinates closely with the text and provides valuable and creative teaching aids for instructors. The first section of the resource manual has support items for each chapter: a chapter overview, annotated lecture outline, comments on the mini cases, answers to the discussion and review questions, answers to the student worksheets, and lists of additional resources. Notes include teaching tips and techniques, suggestions for classroom exercises and role plays, and references to transparency masters. The second section includes end-of-chapter tests. Essay, multiple choice, matching, and true-false questions reinforce textbook content. Internet quizzes to get the readers on-line to see what the real world offers.
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