Business Communication Today

FROM THE PUBLISHER

This revision brings all the pieces of business communication together in one complete package. Not only does the text bring concepts together by focusing on essential communication skills and practical, realistic assignments, but it also puts all of the pieces together for students by showing them the reasons for effective business communication through real-world company examples and real-life business situations.

SYNOPSIS

For this seventh edition of a text for undergraduates, material has been reorganized to incorporate a three-step process for solving communication problems. Coverage of communication issues in teams has been expanded, and there are new chapters on writing for the Web, communicating through the Internet and other technologies, and enhancing presentations with electronic visual aids. Learning features include boxes on technology applications, ethics, and communication across cultures, documents for students to critique, cases, margin notes, and test questions. The author teaches business communication at Grossmont College. Annotation c. Book News, Inc., Portland, OR

FROM THE CRITICS

Booknews