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Essentials of Strategic Management

AUTHOR: J. David David Hunger
ISBN: 013046595X
SHORT DESCRIPTION: This brief book offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. "Essentials of Strategic Management" is...

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	Management Science

Book Review

Essentials of Strategic Management
- Book Reviews, by J. David David Hunger

Essentials of Strategic Management

FROM THE PUBLISHER

The third edition of Essentials of Strategic Management contains the following new features: adds the strategic inflection point as a triggering event to initiate a strategy review; adds complementors as other stakeholders to Porter's model of industry analysis; provides criticism of SWOT analysis; adds international entry options to the discussion of horizontal growth strategy; and extends a discussion of synergy in Chapter 8 with a list of six types of synergy.

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